Greenhouse intelligence for the next era of growing

We build the reasoning layer that turns data overload into clear understanding—so commercial growers can make better decisions faster, scale reliably, and leave dashboards behind.

Who we are

Sera is a Greenhouse Intelligence Platform designed for sophisticated commercial operations—large-scale producers of tomatoes, peppers, cucumbers, lettuce, and other high-wire crops.

We sit above your existing climate computers, sensors, irrigation systems, energy meters, and logs. Instead of adding more graphs or alerts, we interpret the full picture: correlating millions of points across climate, root-zone, pests, energy, and crop demand to explain why things are happening and what to do next.

Our assistant delivers those insights in natural language—via chat, daily briefs, or automated workflows—so your team gets the “why” and “what next” without digging through screens.

Growing is an art and a science, and we believe growers should focus on their craft, not their data. Any time spent wrestling with tech is a distraction from what really matters: their plants, their operations, their expertise. That’s why we’ve designed our system to do the heavy lifting for them, analysing data, anticipating problems, and delivering insights that are not just relevant, but actionable.

Our approach is rooted in two principles: abstraction and concreteness. We solve problems in the most abstract way possible, creating flexible systems that adapt to unique greenhouse challenges. But we ground that abstraction in what truly matters: concrete, real-world solutions that deliver measurable ROI. It’s not just about making things work—it’s about making things better, in ways growers can see and feel.

In an ideal world, growers wouldn’t need to think about us at all. Problems would be solved before they even noticed them. And while we’re not there yet, every decision we make takes us closer to that vision—a system so intelligent and seamless, it’s practically invisible.

Today, greenhouses across the globe rely on Sera to streamline operations and amplify results.

Our mission is simple:
We want to make horticulture simple. Really simple.