For Head Growers / Grower Managers
Your greenhouse, explained. Your team, empowered.
Sera gives head growers the full-picture reasoning and instant answers that turn data overload into confident decisions—before morning rounds even start. No more chasing graphs or second-guessing root causes.
The challenge
You’re responsible for crop quality, yield targets, and energy efficiency across hectares of complex, variable greenhouse zones. Every day brings the same pressures:
Spotting subtle drifts before they hit yield—VPD imbalances, uneven dry-back, or ventilation fighting heating—while walking multiple blocks.
Diagnosing why: Was it sensor drift, curtain lag, boiler cycling, or a micro-climate quirk? Minutes spent guessing mean delayed fixes.
Briefing the team consistently: Explaining deviations, justifying adjustments, and enforcing SOPs without constant hand-holding.
Scaling expertise: Junior growers need your rigor on-site, but you can’t be everywhere, and tribal knowledge walks out the door too often.
Reacting fast to anomalies while planning ahead—pest thresholds, energy spikes, or cycle benchmarks—without drowning in dashboards or spreadsheets.
Manual reviews and fragmented tools eat hours and leave blind spots. You end up firefighting instead of steering strategy.
How Sera helps
Sera sits above your climate computers, sensors, irrigation logs, and scouting data as the reasoning layer that interprets behavior continuously. It delivers plain-English understanding and precise recommendations—tailored to your site, your protocols, and your crop strategy—directly to you and your team.
Start your day prepared
6 AM daily brief: Natural-language summary of overnight events, prioritized by impact.
"Zone 3 RH +9% from 2–4 AM—caused by delayed dehumidifier after pipe heat ramp-up. Impact: minor transpiration stall. Confirm curtain seal; adjust startup offset +5 min."
Lists top 3 deviations with timestamps, magnitudes, causes, and prevention notes.
Ask anything, get context-aware answers
Chat with your greenhouse like a senior colleague who knows every quirk:
"Why is heating lagging setpoint during sunrise in Block 4?" → "Sunrise ramp coincided with 12% pipe temp drop from boiler load-shedding. No fault—recommend ramp rate tweak or review energy protocol."
"Audit irrigation vs. slab dry-back this week for tomatoes in Sector B." → "Average dry-back 14% over 4.1 hours (in optimal range). Two sectors at 18% due to uneven solar gain. Shift shading 10% earlier; projected yield impact <2% if corrected."
"Compare GDD accumulation to last cycle at this stage."
Enforce consistency with your knowledge base
Upload your IPM thresholds, sanitation SOPs, zone quirks (cold corners, sticky vents), and crop strategies once—Sera cross-checks every observation and recommendation against them.
Pest flag: "Sticky traps >5/m² in propagation—activate whitefly IPM: scouting checklist + release timing per your protocol (avoid if wind >15 km/h)."
Suppresses false alerts: "RH reading in Block 3 ignored during 10 AM misting per site rule."
Trigger smart actions, not noise
Intelligent alerts routed to you or leads: High-priority only, with why + urgency.
Auto-orchestrate responses: Threshold hit → push SOP steps to floor team + create follow-up task.
Root-cause post-mortems: Every missed setpoint explained with correlated factors (irrigation + vents + weather) so prevention is clear next time.
The results
Reclaim 1–2 hours daily from manual data hunts and explanations—focus on strategy, trials, and team development instead.
Catch and correct issues hours earlier—fewer yield drags, tighter quality specs, lower energy waste.
Scale your expertise: Juniors execute with your exact logic; new sites onboard faster; consistency holds across shifts and expansions.
Reduce firefighting: Proactive, protocol-driven responses replace reactive scrambles.
Lead with confidence: Full visibility into cause-effect, backed by your own standards, not generic rules.
You stop reacting to symptoms and start controlling outcomes—at scale.
